"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman. -David Ogilvy"
Sondeka Festival, is a Create/Innovate festival and the first of its kind in East Africa. It acts as an intermediary where producers of creative innovations can meet with organizations and/or consumers of their products. Sondeka Festival brings all forms of creativity into one space to collaborate, co-create, showcase skills, and access market. Creatives are encouraged to up cycle and create social innovations for sustainable futures.
Sondeka Festival serves as a platform for numerous events, activities, exhibitions that showcase Africa's creative industry and promote Africa as a centre for creativity and investment opportunities. The festival shall enable creative entrepreneurs to sell goods and services, attract investment, develop new markets, and showcase new and emerging talent.
Sondeka is an urban Swahili slang from the word tengeneza that means, "to create". Sondeka is mostly used in Kenyan urban informal settlement. The name is a diamond in the rough suggesting that art shouldn't be structured to means and ways but should be left to form its own roots. Sondeka Festival also acts as a portal for matching innovative thinkers to innovative companies.
Creatives Garage , the organizer of Sondeka Festival, is a broad-spectrum, platform for creatives to network, share ideas, collaborate, learn, gain market accessibility and push boundaries.
Creatives Garage was formed out of past frustrations faced by its founders in the creative industry such as lack of funding, pricing products, lack of talent appreciation, market appreciation (me too-ism syndrome), education and practical sessions, lack of networking opportunities, undercutting and lack of exposure lead to the realization of creating a platform that could address these issues.
Africa is undergoing a unique renaissance with a growth and steady acknowledgment of the key role that innovation plays in transforming the economic and social status of the continent. At Sondeka Festival 2014, we saw the likes of Peter Mbiria in robotics, William Ruddick with Bangla Pesa providing a unique Barter trade currency to transform slum economies, and Gabriel Nderitu's plane prototypes. They are the kind of innovators that Sondeka intends to expose to the market to steadily grow not just Kenya, but the African renaissance.
Social Innovation is emerging worldwide to find new solutions to old problems. The future will be influenced through solution oriented innovative designs, by the creative classes, that are fast becoming the leading force of growth in the global economy, in the current and future decades.
Imagination is more important than Knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and in all there ever will be to know and understand. ~ Albert Einstein.
Creativity and innovation are driving a significant growth in economies across the globe and we are recognizing the creatives who are making a positive impact on society. Creatives (artists and innovators) are the ones championing this creative revolution for wealth and job creation. It is paramount that we offer a platform for our members to explore the possibilities of social innovation.
We offer value. Sondeka Festival acts as a portal for meeting innovative thinkers as well as innovative companies; this enables the companies to get creative thinkers to match the skills they are looking for.
Quality is a key factor in the innovations and productions that will be presented at Sondeka festival. We are looking for original ideas that are set to add value to the creative economy.
↓Click on link at bottom of page to apply↓
Please note that the festival dates are 2nd – 4th October 2015
at the Ngong Racecourse, Nairobi- Kenya.
Please note that due to the number of submissions that we receive, participants are all requested to make prior arrangements for their travel and accommodation and expenses.
↓Click on link at bottom of page to apply↓
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