1. Culture provides the basis for people to reason, take decisions, make choices and determine priorities in life.
2. Culture is a way of human life and despite overwhelming external influences and exposure, it remains an important and resilient part of people's identity.
3. There is an intrinsic desire to preserve and promote culture. Culture is dynamic which allows for diverse ways through which culture may be modified, restored and expressed.
4. A drive for development and transformation may be externally stimulated but real change must be internally/community driven for meaningful and long lasting results.